4 Tricks NFT Artists Can Learn From Tech Product Managers

Product Managers use these techniques to set prices, monitor, attract an audience, and pivot when things aren’t going the right way.

Before quitting my job in 2020, I used to work as a Product Manager. I spent a lot of time reading and studying different techniques applied to tech products to measure growth and increase usage. As I started writing about NFTs and talking to many NFT artists, I noticed that some of these techniques could be very useful in this space.

I know some NFT artists might not like to refer to their art as a product. This notion applies to all kinds of artists. Billy Corgan from the Smashing Pumpkins 🎸 felt offended when the music industry managers treated his art that way (forward to minute 15 for that specific part in this interview for Joe Rogan’s podcast).