Member-only story

📈 NFT Sales Strategy 101

Kaloh
5 min readAug 10, 2021

--

This edition is available as an NFT on OpenSea

Recently, I had over 50+ conversations with up-and-coming and established crypto-artists and collectors as part of my newsletter research. I also spent many hours (seriously, many!) checking sales numbers, graphs, and trends to figure out how the space works. My curiosity led me to identify patterns creators are using to increase their sales. Although they seem simple, many newcomers are not aware of these tricks. Take these bullets as the theory they would teach you in the NFT school 😉

There is no magic in magic, it’s all in the details.

Walt Disney

1. Volume vs. Margins

First of all, we need to go back to simple business concepts. If you want to be a crypto artist and live the dream of having a stable life out of it, you need to understand the consequences of volume and margins. You will sell in a non-optimal way if you ignore them.

Volume means the frequency of transactions, purchases on your art, while margins refer to how much you make out of it after your costs. You need to factor in intangible costs like your time and tangible expenses like laptops, Ipad, screens, software licenses, advertisements, etc.

--

--

Kaloh
Kaloh

Responses (4)