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Simple Systems, Complex Outputs — The NFT Art of Leander Herzog
Leander has been playing and creating with generative code for more than a decade…
Today we’ll learn a bit about Leander Herzog’s career and NFT journey. He is one of those NFT artists that broke into the metaverse on the Tezos blockchain and has amazed substantial success by making generative art (or coded art). In 2021, He minted his first piece like many other creators. Nevertheless, his design career dates back to the mid-2000’.
I started making images with code in 2006, as a student. Because I shared my work on Flickr, I got a lot of opportunities to work with agencies, publications, organizations, and people from all over the world. So I was able to survive, not as an artist, but as someone who makes interesting stuff in a design and branding context. Another dude at the intersection of art and technology as they say.
As we have seen from many artists featured in my newsletter, NFTs provided a new medium to showcase and monetize Leander’s artistic talent.
When the 2008 crisis hit, it was all game over. I then focused on making websites, which is what I did full-time from 2009 to 2021. As a designer and engineer, your job is to be invisible. But the tools we use to build brands and experiences online have a lot of overlap with the toolset I use to make generative art. So in the last decade, I did not make a lot of art, which is due to the difficult situation with the digital art market, but also a lack of perspective. NFTs have changed that and now there is at least the possibility to make art with code. Does this mean we’re all gonna make it? I don’t think so. But some of us, maybe, actually could. In 2010, that was just not possible.
This article is part of the #30NFTArtists30days challenge, where I write a daily newsletter edition about a different NFT creator during March 2022. Consider getting a premium subscription to support my writing journey ✌️
How did you discover NFTs?
I did not discover…
