Unconventional Ways To Grow And Own Your Audience

This is what has kept my growth despite Twitter changes and the ‘bear market’

Kaloh
6 min readNov 10, 2023

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The NFT art space has suffered tremendously from X (formerly Twitter 😉) link-blocking updates.

The updates — designed to keep people on X — were implemented almost in sync with the so-called NFT bear market.

The fact that most blockchain artists, marketplaces, and products rely almost entirely on X for marketing (mint links, announcements, discovery) has made things much worse, as creators are left frustrated, wondering if their work is terrible or if anyone cares.

You aren’t alone; this has affected everyone, from small creators to massive marketplaces.

Here is a look at my traffic originating from X since I started my newsletter.

Kaloh’s Newsletter traffic originating from X

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